Toyota Incentives Trigger Bounce sales of the industry

Santa Monica, California - March 11, 2010, Edmunds.com, major online source for automotive information, car sales in early March has been evaluated and found that so far this month, industry sales increased, since almost one years .

"Data from the first week of the month that the sales pace, to a seasonally adjusted annual growth of approximately 12.5 million units - the highest since August 2009," said Edmunds.com Senior Analyst Ray Zhou, PhD. Generous incentives from General Motors and Toyota have stimulated this growth, but expect the cool and that is the month with a 11 million SAAR in the low side. "

Sales through its incentive program, Toyota's market share of retail so far this month is 16.8 percent, an increase of 10 percent since March of this year by 15.2 percent to 31 percent from 12.8 percent last month, Society is changing when the widespread recalls. Official retail figures, Toyota is the rate of about 47 percent higher than the same period last year, and approximately 71 percent higher than last Mon

Chevrolet - a brand strongly encouraged another - is also a big winner so far this Mon The share of the retail market so far this month is 12.9 percent, an increase of 13 percent over last March's 11.4 percent and 14 percent from 11.3 percent last Mon

Ford has a late start of the race had incentives this month, and Honda does not react with other offers, both companies seem to suffer market share losses in a row.

In the first eight days of March, the market share in retail of Honda 9.2 percent, 18 percent from last March by 11.2 percent and 11 percent from 10.4 percent last Mon

In same period, Ford's share increased by 11.7 percent below retail, five percent in March, up 12.4 percent from 12.5 percent and five percent per Mon